Taken from "So you want to start blogging" over at "The Urban fly fisher"
2. "Do some research– try not to align yourself closely to someone else’s brand or niche – not only is this a bit cheeky and a major faux pas in the world of blogging it also shows a lack of imagination. Likewise try and develop your own style of writing – do not try and copy someone else’s that you like, the chances are you will not be able to sustain it for long anyway"
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